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About Us

ABOUT US

End-to-End Solution Provider of Industrial Batteries and Energy Storage.

Regal Eltro was founded in 1981, Cape Town South Africa, supplying mostly security components and batteries to security installers. In 1998, the business was sold and the Managing Director, Philip Daries, immigrated to Australia. 1999 saw the opening of Regal Electro, a battery and security component supplier based in Lake Cargelligo, NSW.

Over the next few years, it became apparent that there was a growing need in the industry for a battery supplier who knew not only the characteristics of various technologies, but also understood the technical manufacturing procedures to ensure a quality product is delivered. Regal Electro had positioned themselves as a premium supplier of fine energy solutions, offering the complete packaged solution for clients.

In 2009, Regal Electro opened our very own custom built premises in Hallam, VIC to ensure fast service and delivery to our clients. 2010 saw Regal Electro New Zealand established. The Lake Cargelligo Head Office moved into a brand new purpose built facility in 2012. The Power Charge ENDUROGEL with the revolutionary Catalyst Life Extender was first imported into Australia in 2012.

In 2015, the first ENLiFEN Energy Storage Optimiser (ESO) prototype was successfully completed and on display at the Comms Connect Exhibition in Melbourne.

In 2017, Regal Electro Pty Ltd went through a rebranding to reinvigorate our product range Power Charge. Power Charge has become Valen, which in Latin means ‘Power’. Brisbane operations began at this time also.

In April 2018, our Sydney logistics and centre in Lawson was opened with the view to again increase our service for clients.

July 2018, Regal Electro Pty Ltd made the strategic decision to go through another rebranding and change the company name to Valen. This decision was made to strengthen our brand and recognition within the Industrial Battery market.

Today, Valen has grown exponentially becoming a trusted advisor to our clients within many different industries. Valen is an industry leader in Energy Storage for mission critical applications and continues to innovate and evolve, keeping abreast of new technologies as they emerge. Valen looks forward to you joining us on the journey!

Philip Daries, Managing Director

Valen is directed by this highly determined leader; Philip has worked tirelessly since 1999 to bring Valen to where it is today. His innovative style and vast industry knowledge have already changed the battery & energy storage industry in Australia. Developing highly competitive and efficient products, such as the Valen ENLiFEN ESO, has seen Valen have a significant impact on the future of energy storage.

Gareth has been a part of Valen since 2015 and heads up our team of Business Development Managers across Australia and New Zealand. Gareth is a creative Sales Director who works hard to make Valen stand out from competitors in all sectors.
With extensive knowledge in energy storage and project management, Gareth is the person to call when you need that extra project support and capability. Project development and innovation is Gareth’s forte, where his high-level skills come to a fore ensuring a successful client project outcome every time.

Stephen has been a part of Valen since 2012 and leads product development and innovation within Valen. Stephen is the reason Valen can offer complete, efficient and value for money integrated energy storage solutions. An innovative thinker, his contribution to the Valen team, is significant to our success.

Stephen is always available for technical support on phone or email because he understands that when you are in the field, you need answers quickly.

Jacob has been a part of the Valen team since 2016. Jacob maintains an energetic focus on his sector and has built up not only his knowledge, but also Valen’s on Fire, Pumping & Security requirements ensuring we offer a range of solutions. His enthusiasm and attentive personality ensure your experience with Valen is powered up every time!
With experience in both Project Management and Customer Service, Jacob ensures his clients every need is met, and expectations exceeded!

With years of experience within Business Development, Wayne has been an asset to Valen and our New Zealand clients from day one. His friendly and positive attitude is one of Valen’s core values that no doubt has made many client’s days.
Wayne’s dedication to service ensures that clients are never dissatisfied and always have the benefit of high-quality battery & energy storage solutions.

Joining the Valen team in 2018, Florence is an experienced, proactive manager ensuring our clients are met with superior customer service and successful project delivery.
Florence is relentless and determined in sorting battery & energy storage solutions for our OEM (Original Equipment Manufacturer) clients. Rest assured when you deal with Valen; there’s always someone who understands technicians that’s ready to answer your call!

Richard Lawton, Mobility & Cleaning Machines Business Development Manager

With years of experience within Business Development, Richard has been an asset to Valen and his clients since day one. With experience in our quality control testing, he knows first-hand just how reliable our products are. Richard’s commitment to service and experience in dispatch ensures his clients are not let down and have the benefit of installing high-quality batteries & battery chargers.

Rosi is one of the friendly team for the Valen phones, always keen to help get clients enquiries sorted as soon as possible.

Rosi maintains an energetic focus on customer service with previous experience in dispatch; she has quickly developed an extensive knowledge of the Valen product range. She has a passionate commitment to Valen’s Core Values and is always keen to be moving fast and remaining focused in providing service!

Chelsea Mitton, Finance Coordinator

Chelsea is a specialist in client account establishment and makes it all happen seamlessly for our clients! She ensures the day to day debtor accounts to the complexities of financial reporting; Chelsea is right onto the whole range of accounts functions to keep Valen on track. She is diligent in setting up client accounts using our online Credit Application form located at the footer of our website.
Arnold has been with Valen since August 2019 and is Valen’s Purchasing Officer, a massive task! His precise and detailed forecasting and analysis skills are a significant contribution to Valen’s product supply success. His extensive knowledge and experience in purchasing means Arnold has a deep understanding of the impact all supply chain decisions have on our clients.

When it comes to getting projects done, and done right, Michelle is Valen’s person! Michelle joined the team in 2009 so her years of company experience and organisational skills means she is the go-to person for critical project management. With an in-depth knowledge of Valen’s products and lead times (having been Valen’s Purchasing Officer previously), Michelle ensures projects run smoothly and timeously ensuring a great outcome every time.

Alex Wheeler, Marketing Manager

Alex joined the Valen team in 2020 and plays an essential role as Valen’s Marketing Manager. 

Developing the 12-month marketing plan and sales growth strategies he supports the Business Development Managers with the collateral they need on a daily basis as well as managing the marketing automation, social media, copywriting and Valen website. 

Alex is committed to Valen’s Core Values and is always keen to be moving fast and remaining focused when developing Valen’s marketing strategies.


Alex joined the Valen team in 2020 and plays an essential role as Valen’s Marketing Manager. 

Developing the 12-month marketing plan and sales growth strategies he supports the Business Development Managers with the collateral they need on a daily basis as well as managing the marketing automation, social media, copywriting and Valen website. 

Alex is committed to Valen’s Core Values and is always keen to be moving fast and remaining focused when developing Valen’s marketing strategies.

Meagan joined the team in 2020 to support our Sales Director and is extremely diligent and efficient at solving problems. With her exceptional organisation and people skills, Meagan ensures all Valen meetings run smoothly and no action points are missed!
With Meagan’s combined pleasant personality and dynamic professional attitude, she is the perfect support for Gareth McKay, our Sales Director.

Steve McCullough, VIC Warehouse Manager

Steve started with Valen in 2010 and has one of the most critical roles within the company – Warehouse Manager. His thorough attention to detail, tireless energy and deep experience with Valen ensures our products are always quality tested to the highest standards before dispatch. Steve understands the value of rapid in full and on-time order dispatch is for our clients. An experienced storeman with a strong customer service focus, Steve ensures all of our clients have a great experience with Valen!

Joel grabham, NSW Warehouse Manager

Joel is the Warehouse Manager in our newest location, Lawson. Joel ensures all Valen products are quality tested to Valen’s high standards batch after batch. With meticulous attention to detail, you can rest assured he’s put our products under the most stringent quality testing. Joel’s experience within warehouse operations is an excellent resource for endless great ideas to improve performance continuously! Our warehouse is passionate about keeping our promises to clients.

Roselyn joined the Valen team in 2019. Roselyn is diligent in her day to day debtor accounts and ensures all our clients have a positive experience and is very understanding of circumstances. Her meticulous and pleasant attitude ensures Valen’s clients account queries are settled promptly and efficiently.
Roselyn is an exceptional team player who is always more than happy to step up and help the team in any way she can.

Natasha Petersen - Customer Service

Client Support Manager

Natasha is one of the friendly team for the Valen phones, always keen to help get clients enquiries sorted as soon as possible. Natasha maintains an energetic focus on customer service with previous experience in dispatch; she has quickly developed an extensive knowledge of the Valen product range. 

She has a passionate commitment to Valen’s Core Values and is always keen to be moving fast and remaining focused on providing service! 

Get In Touch

1300 734 253

NSW

VIC

QLD

WA

NZ

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